What is Sponsoring and Teaching
In an earlier post I explained that Network Marketing is about Sponsoring and Teaching; NOT recruiting. So why do I say this…
By sponsoring you are taking on responsibility.
But what is the responsibility you are taking on when you are a network marketing professional? You are taking on the responsibility of teaching the person you sponsor; getting the person you sponsored trained, and not just any old training but you need to train the person you sponsor with a goal of getting them to be better than you. That isn’t “drink the kool-aid” type of training – that is what recruiting is all about. You need to add value above and beyond recruit based training.
So what kinds of training am I talking about?
The training I am talking about should go beyond the companies conference calls, videos, use of tools, product, conventions and seminars, etc. Sure that stuff is needed and provides value; however that is what I call a ‘Network Marketing 101′ type of training. Yes there is also all the other training one could get by learning/trying the product, watching videos, listening to CDs, reading a compensation plan, etc that some very well known network marketing people promote. Yes there are tidbits of useful information and ideas that can be gained that way; however I consider that, at best, a ‘Network Marketing 201′ type of training. A ‘Network Marketing for Dummies’ approach is not what you want to teach to your sponsored people. YOU WANT TO TEACH AT THE ‘NETWORK MARKETING 501′ LEVEL!
What types of things are learned for ‘Network Marketing 501′?
The types of things I am talking about can vary by the sponsored person’s life experience level. The types of things I’m talking about push the person beyond their comfort zone, past their current education level, past their current work experience; things that will also serve the individual well in their everyday life and may or may not apply to Network Marketing but. The training should center around creating and maintaining relationships; that is what networking is about right?! Public speaking and communication is another topic to include in ‘Network Marketing 501′ training. I almost forgot to mention this but business training for those inexperienced in owning/running a business is another topic – things such as planning, accounting, etc. Goal setting (and achieving) is a very important training topic! If you don’t clearly know where you want to be you will never get there.
Those are the types of things I am talking about for ‘Network Marketing 501′ training. The best part is that, even if people should quit after I’ve helped them with this training, they will be a better person for it – not just in network marketing but in everyday life. If you lead and encourage your sponsored people to become professionals, you’ve met your responsibility. It’s not your responsibility to ensure they learn that is their responsibility.
How do you accomplish 501 training?
It starts with setting an example to be followed. I read books on the topics above all the time. Joining a group like Toastmasters. Then you lead your sponsored people to those same things, or something similar. They may have their own ideas of books or groups in mind and that is perfectly alright. Just make sure that the things used are: 1) something that can be used outside of Network Marketing, and 2) are trustworthy. By trustworthy I mean they are well known and respected groups, authors, etc. They must be professionals in their own right, no matter what field or industry.
Building on setting an example and leading is communication. Communicate with your sponsored people what you have continued to learn and experience. have an open door, open email, open phone, etc policy. Share what you have learned! Remember communication is not a one way street. Choose a way to communicate your lessons learned and experiences. It could be like a book club. It could be a short and simple presentation of what was learned.
Ok, so just to be clear, the responsibility you are taking on is to provide professional type of training / learning experiences to the people you sponsor by setting an example and leading them to learning, and then communicating about the training that was done. In ‘schooling’ terms it is NOT your responsibility to make sure they ‘pass the test’. It is their responsibility to absorb, implement, and achieve success by regular practice of what was learned.
Remember, the best part is that people will better themselves in everyday life because of it!
As always feel free to contact me for more information.